Most brands talk about sustainability. Few can prove it's fueling business growth.Ashley Pradhan didn’t set out to build the “TurboTax of carbon tracking”—but that’s exactly what she and her co-founder, Cierra Valor, did with In Bold Print, after seeing Fortune 500 companies spend hundreds of thousands on consultants just to get the basics of ESG reporting right.In this episode, Ashley breaks down how brands are using carbon data not just for compliance, but to unlock major ROI—from retaining shelf space at Costco to landing climate-focused investors. If you’ve ever wondered how to make your ESG strategy not just ethical but economically strategic, this episode is a masterclass in doing both.🎯 You’ll learn:- Why your sustainability efforts might be leaking value (literally—like open warehouse doors)- How founders are using carbon tracking to close investment rounds- What the “In Bold Print Lab” can teach you about optimizing product-level emissions- Small changes that drive real results—and keep you out of the green washing danger zone- The myth that’s holding too many brands back from real ESG wins.Brand, Marketing, or ESG lead?If you're under pressure to prove the ROI of your sustainability or impact work, we help you turn data into a compelling story that earns trust, wins shelf space, and drives investment.Book a Strategy Call or Join The Waitlist: purposeroom.comChapters00:00 The Business Case for Sustainability03:31 The Origin Story of InBold Print07:07 The Journey of Entrepreneurship09:12 Cultural Influences and Work Ethic10:58 Making the Business Case for Sustainability11:53 Understanding Carbon Accounting14:36 Consumer Behavior and Sustainability16:54 Positioning for Investors19:45 Gamifying Sustainability Efforts23:01 Small Changes, Big Impact24:44 Preparing for Carbon Management26:44 The Future of Carbon ManagementConnect with Ashley Pradhanhttps://www.linkedin.com/in/ashley-pradhanhttps://inboldprint.co/Connect with Dorianeh Stanfordhttp://www.purposeroom.com/link-in-bio

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