Jordan Schenck turned a food waste solution into a profit-driving retail partner. It's awarded Flashfood 1 million+ app users and partnerships with 2,300+ grocers. Here’s how she led the Flashfood rebrand—and what most purpose-forward brands miss.In this episode, we break down how she re-positioned a sustainability solution into a brand people actually want to engage with.We cover:✔ How they sold retailers on a problem they'd written off✔ Why being “cool” matters more than altruism✔ The brand positioning mistake most purpose-led companies make✔ How to reposition purpose as business value (not just messaging)Whether you're a founder, marketer, or strategist, this is the episode you’ll want to hear *before* your next campaign or brand refresh.Chapters00:00 Introduction to Purpose and Profit02:51 The Journey of Purpose-Driven Brands05:34 Understanding Food Waste08:02 The Scale of Food Waste Problem10:33 Consumer Awareness and Food Production12:28 Grocery Store Dynamics and Waste Management15:00 Flash Food's Role in Food Waste Solutions17:32 Repositioning Flash Food for Food Security20:07 The Value Proposition of Flash Food22:37 Building a Purpose-Driven Brand25:13 Creating a Community Around Purpose26:45 The Importance of Listening to Feedback29:27 Balancing Purpose and Business Results33:34 Understanding Grocery Store Operations33:49 Misconceptions About Shopping Habits40:39 Zero Waste Goals in Grocery Stores44:36 Measuring Impact and Health Outcomes47:11 Future of Grocery Shopping and SustainabilityConnect with Jordan Schenck: https://www.linkedin.com/in/jordan-schenck-56163217/ Connect with Dorianeh Stanfordhttp://www.purposeroom.com/link-in-bioVisit http://purposeroom.com for support connecting your brands purpose to profits.

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