The future of funerals might be underwater.Most of us avoid thinking about what happens after we die. But what if end-of-life rituals could restore ecosystems, support grieving families, and leave behind a living legacy? Founders Luise Skajem and Aura Murillo join us to share how they’re turning personal loss into healing for the planet, and why the future of death care might just be underwater.In this episode, you’ll learn:Why the funeral industry is one of the most overlooked environmental threatsHow Resting Reef transforms cremated ashes into structures that support marine lifeThe truth about funding an impact startup (and why they turned down quick capital)What it means to center both human and environmental needs in service designThis isn’t your typical startup story. And it might just change how you think about death.Chapters00:00 Introduction to Resting Reef03:00 Innovative Funeral Practices05:28 Environmental Impact of Traditional Funerals09:16 Changing Perceptions of Death10:35 Personal Stories Behind the Business13:20 From Concept to Viable Business19:14 Media Attention and Public Response21:39 Funding and Growth Strategies24:32 Choosing Bali for the Pilot Project26:31 Community Involvement and Cultural Sensitivity29:05 Cultural Sensitivity in Memorial Practices31:19 Holistic Approach to Death Care32:28 Vision for Global Impact34:07 Overcoming Challenges in Entrepreneurship36:01 Navigating Imposter Syndrome38:47 Connecting Purpose with Profit41:05 Building Trust and Partnerships41:36 Redefining Profit in Purpose-Driven Business45:27 Maintaining Ethical and Sustainability Standards48:24 Future Plans and Expansion50:26 Challenging Perceptions in Death Care51:44 A Vision for the Future of Resting ReefConnect with Aura and Luise:https://uk.linkedin.com/company/resting-reefhttps://www.linkedin.com/in/auramurillo/https://www.linkedin.com/in/louise-lenborg-skajem-239b71a9/https://www.instagram.com/restingreef/Connect with Dorianeh:www.purposeroom.com/link-in-bioVisit purposeroom.com for support connecting your brands purpose to profits.

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