In this episode of Pulse by Intuji, Julian Wallis speaks with Alex Smith, Strategy Consultant and author. Alex shares his expertise on developing effective business strategies, creating unique value propositions, and avoiding common pitfalls in strategic thinking. Whether you're a startup founder, business leader, or aspiring strategist, this episode offers valuable insights on how to differentiate your business and drive growth in competitive markets.Topics Covered:00:00:00 - IntroductionJulian introduces Alex Smith and his background in strategy consulting.00:03:43 - Common Strategy MistakesAlex discusses the most frequent errors businesses make in strategic planning.00:10:11 - Defining Business StrategyExplanation of what strategy really means and how it differs from goals.00:15:35 - The Concept of Unique ValueAlex breaks down the importance of offering unique value to customers.00:21:36 - Strategy vs BrandDiscussion on the relationship between strategy and branding.00:29:39 - Levels of Strategic ThinkingAlex outlines three levels of strategy: better, different, and contrarian.00:38:12 - Creating Defensible PositionsHow to develop strategies that are difficult for competitors to copy.00:45:43 - The Nintendo Switch ExampleAnalysis of Nintendo's contrarian strategy in the gaming console market.00:49:55 - Continuous Innovation in StrategyHow businesses should approach updating their strategies over time.00:55:41 - The Importance of Key Persons of InfluenceDiscussion on the growing need for public figureheads in businesses.00:57:09 - Alex's Vision for Strategic ThinkingHis goal to make strategic thinking commonplace in businesses worldwide.00:58:07 - Career AdviceThe importance of taking action and implementing ideas.00:59:53 - Closing ThoughtsKey Takeaways from this Episode:The importance of identifying and delivering unique value to customersHow to avoid common pitfalls in strategic thinking and planningThe three levels of strategy: better, different, and contrarianLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!

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