Hans Wilsdorf was a visionary who was convinced that water resistance would turn the wristwatch into a must-have for everyone, he launched the Oyster in 1926. He tested his watches under extreme conditions in the company of sportspeople and explorers of the 20th century. Rolex’s innovations have indelibly marked the history of global watchmaking and bear witness to its founder’s unending quest for excellence.“We want to be the first in the field and Rolex should be seen as the one and only - the best” Hans WilsdorfRolex watches are a result of human ingenuity, craftsmanship and excellence. Customers are not buying a Rolex because they need something to tell the time with, they are buying what Rolex stands for, what it represents, highest symbol of excellence in quality and craftsmanship.
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