We don’t seek to be average. We want to be best in class…We won’t be satisfied until we do. If this approach sounds appealing, a natural question is what’s required to get good at it? It’s easier said than done, but here are some components that have helped us:1/ Hire the Right Builders2/ Organize Builders into Teams That Are as Separable and Autonomous as Possible3/ Give Teams the Right Tools and Permission to Move Fast4/ You Need Blind Faith, But No False Hope5/ Define a Minimum Loveable Product (MLP), and Be Willing to Iterate Fast6/ Adopt a Long-term Orientation7/ Brace Yourself for FailureOn the details, we at Amazon are always flexible, but on matters of vision we are stubborn and relentless. To all of you: be kind, be original, create more than you consume, and never, never, never let the universe smooth you into your surroundings. It remains Day 1.
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