What Modern Product Builders Can Steal from NikeRelentless Ideation & Screening: Flood the funnel with ideas, but rigorously test every hypothesis—even strong ideas that don’t fit can become distractions.Prototype without Restraint: Kill hundreds of bad prototypes to find one moonshot. Innovation is a statistical process—maximize your number of swingsUser-Obsessed Design & Testing: Build products for and with your customers; athlete feedback and data science are equally criticalFail Forward, Fast: Face setbacks with resilience; pivot after failed launches, turn mistakes into future innovations.Empower Missionaries, Not Mercenaries: Design teams made of believers, not just employees, make magic happen.Brand Over Product: Narratives and emotional resonance create true loyalty—don’t just talk specs, tell storiesTechnology as Platform: Use digital tools and direct consumer data for iteration, customization, and building a “living product.”Leadership that Bets Big: Founders and CEOs must set the tone for risk-taking and speed.Adapt & Evolve: What made Nike great in 1972 is not the same as 2025—cultures, markets, and technologies change, and so must youPlay the Infinite Game: “There is no finish line”—the drive to improve, do more, and inspire never stops.Run Your RaceEvery step of Nike’s journey—from the trunk of Phil Knight’s blue Plymouth to the labs of the APCC, to Olympic stadiums and viral digital apps—embodies the lesson: insanely great products and legendary brands aren’t accidents. They are engineered through obsession, grit, and vision that infuses every detail, process, and person.
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