Episode Synopsis "Customer Relevance: Why Use Case-Driven Value™ Matters to Marketing"

Lilia Shirman Managing Director Shirman Group www.shirmangroup.com Lilia Shirman is a technology industry executive, author, and advisor who helps technology innovators find and pursue new revenue and growth opportunities. Her clients include industry leaders like BEA Systems/Oracle, Intervoice, and Symantec, as well as rapidly growing new ventures. She is the author of 42 Rules for […]

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