Tony Caudill shares insights from building a church membership engagement app and an all-in-one financial management platform for youth sports clubs, emphasizing how to choose the right payments provider, create a winning merchant experience, and drive adoption.How integrated payments helped Tony's first SaaS business get acquiredFour different approaches to payments and which one drives the most value for vertical SaaS companies and their customersWhy simply adding payments to a SaaS platform isn't enough -- and the essential strategy shift that actually drives revenueThe hidden costs of picking the wrong payments provider and how to avoid an expensive, years-long mistakeWhat's missing from the "if you build it, they will come" approach and how to get customers excited about payments The Payments Strategy Show is brought to you by Vertex and Rainforest. Vertex: The Vertical Software Conference This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A. Learn more: https://www.vertexconference.com/ Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference Rainforest is the embedded payments purpose-built for vertical SaaS. Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches. Learn more: https://rainforestpay.com Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay

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