Why are some SaaS companies able to generate more than half of their revenue from payments, while others struggle to get customers to use the payments feature? Matt Brown of Matrix Partners shares his lessons learned from building fintech into the vertical SaaS platform at Bonsai and working closely with top SaaS and fintech leaders as a VC investor. He covers:Why payments should be the first embedded fintech product for almost every vSaaS (hint: customers love to get paid).How SaaS platforms can become the system of record by managing workflows, data, and financial transactions all in one place.Where platforms can find additional growth beyond the typical scope of vSaaS and embedded fintechHow nuanced details in pricing and risk management can make or break an embedded fintech offeringThe critical importance of prioritizing customers and vertical-specific needs over one-size-fits-all playbooks The Payments Strategy Show is brought to you by Vertex and Rainforest. Vertex: The Vertical Software Conference This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A. Learn more: https://www.vertexconference.com/ Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference Rainforest is the embedded payments purpose-built for vertical SaaS. Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches. Learn more: https://rainforestpay.com Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay

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