Episode Synopsis "PAL MEDIA PODCAST Episode 1 Social Media For Business and Niche Industries"
PAL Media’s David Kitchenham interviews Richard Hollis Editor of Tool Hire and Business Magazine and the ever popular Skip Hire and Waste Magazine and Dan Daintry Director of Perfect Associates, who operates the successful plant, machinery and equipment hire company PAL Hire. What do we want from Social Media as a business? What is important for business? How is social media evolving for the traditional magazines? How do you focus on return on investment for digital and social?