Send us a textWhat does Greek mythology have to do with AI? In this episode of Over the Bull, we open with the story of Icarus—powerful wings that led to his downfall—and connect it to how even billion-dollar companies misuse AI. We explore customer backlash, why small businesses can’t afford the same mistakes, and how to balance automation with the human touch. Featuring real quotes, current trends, and a simple analogy that proves AI is just a tool—the build still takes strategy.MARKETING TREND ARTICLES:https://www.techradar.com/pro/smbs-want-to-use-tech-more-in-order-to-grow-but-costs-are-proving-a-big-barrier https://www.techradar.com/pro/websites-still-matter-but-cant-survive-on-their-ownhttps://www.voguebusiness.com/story/fashion/rushtok-and-the-new-rules-of-campus-marketinghttps://economictimes.indiatimes.com/news/company/corporate-trends/rise-of-generative-engine-optimisation-the-future-of-digital-marketing-in-an-ai-driven-world/articleshow/123606586.cmshttps://www.ft.com/content/cb859409-dd3d-400d-9225-4a14d351bd20https://www.techradar.com/pro/affiliate-marketing-in-2025-practical-insights-into-the-rise-of-alternative-channels-and-the-video-first-revolutionhttps://retail-insider.com/retail-insider/2025/07/2025-small-business-marketing-trends-digital-strategies-community-focus-and-the-rise-of-ai/Customer Backlash, Emotional Intelligence & AI ComplaintsServiceNow (UK AI Customer Perception Study):https://www.servicenow.com/uk/blogs/2025/how-uk-customers-feel-about-aiSupport the showThis show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

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