Send us a textEveryone is pitching “the latest AI tool.” Most want you to just sign up.In this episode of Over The Bull, Ken breaks down a real email exchange with an AI sales vendor—no names, no screenshots, just the substance. What starts as a simple inquiry turns into a clear example of how speed, automation, and convenience can quietly undermine trust, brand equity, and expertise.We talk about:•Why AI responses that move too fast can signal risk•The difference between activity, automation, and authority•How “near-zero involvement” should raise red flags•Where EEAT breaks down in fully automated outreach•What serious businesses should demand before testing AI toolsThis isn’t an anti-AI episode.It’s a pro-thinking, pro-brand, pro-human one.If you’re evaluating AI for marketing, sales, or content—and you care about credibility—this episode will help you ask better questions before you commit.Support the showThis show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

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