Send us a textChristmas is often about gifts—but in business, gifts can be deceptive.Some look valuable and impressive but never get used. Others aren’t exciting, but they’re exactly what a business needs to move forward.As 2025 comes to a close, many business owners are left with a scrapyard of things they tried: new tools, new platforms, and big promises wrapped in polished presentations that never delivered real progress.In this episode of Over The Bull, we start with the meaning of Christmas—not as sentiment, but as substance—and draw a clear line between appearance and reality in modern marketing.We talk about why “too good to be true” usually is, how ornate packaging distracts from fundamentals, and why the most valuable thing you can give your business in 2026 isn’t another tactic—it’s clarity.No hype. No gimmicks. Just a sober look at what actually builds momentum over time.Support the showThis show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

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