Send us a textIn this episode of Over The Bull, Ken peels back the fantasy surrounding AI and Google’s so-called “all-knowing” powers. Using fantasy films as a launching point, we explore the common misconception that these systems magically understand everything online. But here’s the truth: without structure, even the smartest algorithms miss the point.We ground the conversation with a practical tool—schema markup—a way to speak clearly to machines by structuring your website’s information. Schema isn’t sorcery—it’s a collaborative way to increase credibility, improve visibility, and help both Google and AI platforms actually understand what your business offers.Whether you’re a small business owner or a digital marketer, this episode will show you how to stop chasing myths and start building with intent.RESOURCES:• Google Structured Data Guide: https://developers.google.com/search/docs/appearance/structured-data• Schema.org (Official Site): https://schema.org• Google’s Rich Results Test Tool: https://search.google.com/test/rich-results• Google Structured Data Markup Helper: https://www.google.com/webmasters/markup-helper/• JSON-LD Playground (for testing schema): https://json-ld.org/playground/Support the showThis show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

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