How I mastered performance marketing for CTV | Arthur Querou, Vibe

Out of the Box
27/01/2023 34 min
How I mastered performance marketing for CTV | Arthur Querou, Vibe

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Episode Synopsis


In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Arthur Querou, CEO at Vibe, an all-in-one TV ad platform. They discuss the basics behind what CTV is and how it’s different than regular TV advertising, measuring installs with a short term attribution window, and tips and tricks for perfecting creatives on a high attention channel.
 
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/arthur-querou-vibe-ctv/
 

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