Storytelling and mobile apps: a tale as old as time | Peter Fodor, AppAgent

Out of the Box
16/05/2022 30 min
Storytelling and mobile apps: a tale as old as time | Peter Fodor, AppAgent

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Episode Synopsis


In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Peter Fodor, Founder & CEO at AppAgent. AppAgent is an award-winning strategic and creative marketing partner for top mobile brands and game publishers. They discuss the importance of storytelling in your app, building a bridge between your brand and your narrative, and how to leverage user motivation to build a consistent brand. 
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/peter-fodor-appagent-storytelling/

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