Episode Synopsis "Top Five Ways Automotive Dealers Can Transform Their Marketing in a Digital World and Increase Customer Engagement"
How can you transform your marketing in a digital world? Auto shoppers today expect a 360-degree experience when it comes to shopping for a car and engagement is critical at every stage of a customer’s lifecycle. This session reviews the top five ways automotive dealers can transform their marketing and increase customer engagement. Hear from industry expert, Brian Pasch, executive manager, Kristy Elliott from Sunshine Chevrolet, and Valerie Vallancourt, Director of Marketing at Outsell, on how to increase customer engagement at every stage and transform your marketing.