Rick Mayo is a veteran fitness professional and entrepreneur who’s helping to change how the industry approaches the underserved over-50 market. Rick has two locations of his Alloy Personal Training studio in the Atlanta area, including one that focuses on mature women. Alloy has been licensing its systems to gyms everywhere for more than a decade. And, just before the pandemic, Rick launched a franchise system to create gyms everywhere that grow with the mostly untapped potential of this demographic.He’s also a speaker and podcast host, and sits on the advisory board of the Association of Fitness Studios.On this episode, we talk about the challenges of the past year for his businesses and the industry; why the over-50 market retains all its potential for business owners; and why businesses need to focus on their avatars more than ever.Resources and LinksAlloy Personal TrainingRickMayo.comFunctional Aging InstituteRV Life article10 Podcasts to Help You Sleep

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