Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health.You’ll learn communication strategies that build trust and help your content actually land with this high-value audience.📌 Actionable for: gym owners, studio managers, and fitpros over 40What you’ll learn:What NOT to say to this demographicHow to create relatable blog, email, and social contentWhy this market has strong BS detectors — and how to earn their trustWhether TikTok or email marketing makes more sense for your businessConnect with Jay Croft here:• Instagram: https://www.instagram.com/primefitcontent• LinkedIn: https://www.linkedin.com/in/croftjay/• Facebook: https://www.facebook.com/jaycroftFor more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.Email: [email protected] for listening!

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