Who should be the focus of your fitness business? Is it you, the owner? One of your trainers? The client? Before we get to that, let's discuss a storytelling model that's been the roadmap for countless books, movies and shows -- and more -- throughout time.This storytelling model is called The Hero’s Journey. It’s the basis of countless novels, plays, movies and other stories throughout the ages. It was defined by Joseph Campbell, a mythologist and writer who examined the history of stories around the world and mapped out this universal tool, the hero’s journey. Who's the hero that I'm talking about? It' not you! But you still have a HUGE role to play, and it's important for your client AND YOUR BUSINESS.ResourcesLife Priority Supplements -- Affiliate Discount  hereNaamly – Support our advertiser, who helps you keep in touch with your membersFunctional Aging Institute -- Use FAIMM50 discount codePrime Fit Content – Engage the over-50 market

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