What do you do after founding a global fitness brand like Club Pilates? For Allison Beardsley, the next move is all about longevity, wellness, and the booming demand from adults over 50.In this episode of The Optimal Aging Podcast, Allison joins Jay Croft to talk about her new venture — The Red Light Method — a boutique red light therapy franchise focused on healthy aging and recovery. She shares why this technology matters, what gym owners should know about it, and how red light therapy could be the next big thing in wellness services for older clients.Whether you're a fitness entrepreneur, personal trainer, or looking to expand your service offerings, this episode is packed with insights on innovation, client retention, and what’s next in the fitness business for active agers.⏱ Timestamps:00:00 Meet Allison Beardsley, Club Pilates founder03:20 Why she’s now focused on red light therapy06:45 What red light does — and what the science says10:30 The business model: The Red Light Method13:50 Serving the over-50 market with recovery and wellness17:00 Where she sees the fitness industry going next20:10 Advice for gym owners looking to innovate🔗 Learn more about The Red Light Method: [your link here]🌐 Prime Fit Content: https://primefitcontent.com📬 Contact Jay: [email protected]#fitnessfranchise #redlighttherapy #clubpilates #over50fitness #fitpros #longevitybusiness #wellnessmarketing #redlight #fitover50 #wellnessmarketing #wellbeing Connect with Allison Beardsley:•  On LinkedIn• Red Light Method Website: www.redlightmethod.comConnect with Jay Croft:• Linkedin: https://www.linkedin.com/in/croftjay/• Prime Fit [email protected]

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