Jeff Byers of Momentous on NFL Lessons, Maui Nui, and Mission-Driven Fuel

One Day with Jon Bier
15/05/2025 1h 19min
Jeff Byers of Momentous on NFL Lessons, Maui Nui, and Mission-Driven Fuel

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Episode Synopsis

Jeff Byers, former NFL lineman and co-founder of Momentous, opens up about burnout, leadership, and rediscovering his purpose. After visiting Maui Nui Venison and witnessing their wild overnight harvests, he was inspired to create a new Fuel flavor that gives back - donating $10 from every pack to feed families across Maui. He talks with Jon about what it means to lead with integrity, scrap bestsellers when the science doesn’t hold up, and redefine high performance with heart. 

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