Bryan Myers of [solidcore] on Building a Cult Brand by Knowing Who You’re Not For

One Day with Jon Bier
23/05/2025 55 min
Bryan Myers of [solidcore] on Building a Cult Brand by Knowing Who You’re Not For

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Episode Synopsis

Bryan Myers, CEO of [solidcore], joins Jon to talk about growing a cult fitness brand without losing its core. From earning a hoodie to building a national community, Bryan shares how [solidcore] scaled to 140+ studios by knowing exactly who it’s for, and who it’s not. He opens up about client psychology, culture carriers, and why the real competition isn’t another gym…it’s the couch. 

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