What does it take to bring bold ideas to life at one of the design world’s biggest stages? Faraz Shah, Brand Director at Turf, takes us on a creative journey from sparks of inspiration to the final showroom reveal at NeoCon 2025. Along the way, he chats with Rob Perri, President of Turf and VP at Armstrong, about the magic (and madness) behind the scenes. But first, he kicks things off with Rob Schulte, Senior Producer at the SURROUND Podcast Network, to dive into why NeoCon isn’t just a trade show, it’s where design dreams take center stage.This season of NeoConversations is sponsored by Material Bank, Pallas Textiles, and Turf.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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