ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Episode 1-Am I A Fear Monger?"
A few months ago I was told that my marketing was cheap because they believed I was using fear mongering to get them to buy from my company. I decided to research what fear mongering REALLY was and if I was guilty as charged. Turns out I learned a few lessons along the way about the science of fear, how fear is truly used in marketing and how in order to not be considered deceptive the changes I need to make in my marketing. Podcast music courtesy of Laser Groove Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
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