Episode Synopsis "Merchant to Merchant Episode 4: "Taking Risks" (w/ Sean Phaler of Pentair)"

Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair. Guests Sean Phaler, Manager of Digital Innovation at Pentair Aquatic Eco-Systems Paul Briscoe, Development Team Leader at Human-Element

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More episodes of the podcast Merchant to Merchant: A Retail Podcast by Something Digital

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• Merchant to Merchant Episode 13 - B2B Innovation in a D2C World (LIVE at Industry West, SOHO NYC)
• Merchant to Merchant Episode 12 - Innovating with Empathy and Humility (LIVE at Island Company, Palm Beach)
• Merchant to Merchant Episode 11 - LIVE at Robert Graham, Venice Beach
• Merchant to Merchant Episode 10 - Social Enterprise (w/ Keely Carney, Second Chance Mugs)
• Merchant to Merchant Episode 9 - "The Way it's Always Been Done" (w/ Jesse Lazarus, Kravet)
• Merchant to Merchant Episode 8 - Building Communities, Changing Lives
• Merchant to Merchant Episode 7 - "No Room For Error" Overcoming the Challenges of Extreme Seasonality
• Merchant to Merchant Episode 6 - "Side With Love" (w/ Melissa Ben-Ishay and Seth Horowitz, Baked by Melissa)
• Merchant to Merchant Episode 5: "Frenemies" - LIVE at Rothman's
• Merchant to Merchant Episode 4: "Taking Risks" (w/ Sean Phaler of Pentair)
• Merchant to Merchant Episode 3: Going Global isn't Easy (w/ Jon Azrielant, Richline)
• Merchant to Merchant Episode 2: LIVE at Rothman's NYC
• Merchant to Merchant Episode 1 - South Florida Retailer Roundtable
• Coming Soon: Merchant to Merchant