Welcome to episode 5 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five).This month, Max shares updates on his role models and anti-role models, including finding a mentor in Derek Schoettle (former CEO of ZoomInfo) and following Peter Walker from Carta for data-driven content inspiration. Max reveals his decision to avoid extreme satire and "doom posting" to stay authentic to Warmly's brand.Dave and Max dive deep into Chapter 5: Become a Publisher & Get on Social Media. They discuss how social media has evolved since the book's release, the impact of AI on content creation, the changing role of PR versus organic social media, and why consistency matters more than ever. Dave shares his philosophy on posting frequency, the value of weekend content, and why authentic, unpolished posts often perform better than AI-generated perfection.Tune in to learn how to show up consistently, avoid common founder mistakes, and build publicly without being overly promotional!HIGHLIGHTS:0:00 Intro0:36 Episode Begins1:10 Max's role model update: Derek Schoettle and Peter Walker2:20 Anti-role models: Avoiding extreme satire and doom posting3:24 Dave's shift away from "everything is dead" marketing content3:51 Moving from Building Quietly to Building Publicly4:06 Changes in the social media landscape since the book's release4:39 The importance of having a clear angle and being known for something5:40 The impact of AI on content creation and authenticity6:54 Why consistency and substance matter more than ever8:41 The shift from traditional PR to social media10:07 Why TechCrunch coverage matters less than it used to11:21 Earned media through social media vs. traditional publications12:28 The value of comments and reshares as modern PR13:31 Common founder mistakes: Inconsistency and being overly promotional14:09 Posting frequency: How often should founders post on LinkedIn?16:16 Why weekend content often performs better17:06 The "five to nine before nine to five" content trend17:42 Speaking to your audience vs. speaking to a broader group18:51 The "give, give, give, ask" social media strategy19:57 How reading and consuming content fuels creativity21:09 David Ogilvy's wisdom on stuffing your subconscious with information22:24 Five questions for founders building publicly23:28 Dave's Readwise tip for capturing and revisiting highlightsConnect with Max on LinkedIn - /max-greenwaldConnect with Dave on LinkedIn - /davegerhardtWant to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/

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