Welcome to episode 2 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). Max shares how he completely overhauled Warmly's website and messaging based on Dave's advice from episode 1, and they explore the challenges of evolving from serving SDR managers to demand gen marketers. Dave breaks down why having a villain is crucial for storytelling and warns against common pitfalls when declaring something "dead" in your messaging. They discuss the concept of minimum addressable market, when to expand beyond your first niche, and how to balance talking about where you are today versus where you're going. Tune in to learn how to pick your lane, define your enemy, and build a compelling brand story that resonates!HIGHLIGHTS:0:00 Intro0:36 Episode Begins1:18 Reviewing the 6 questions and Warmly's refined messaging2:43 The importance of constantly evolving your messaging4:06 Chapter 2: Defining Your Niche and Defining Your Villain4:17 What is a niche and why does it matter?5:27 The minimum addressable market concept7:54 How to know when it's time to move beyond your first niche10:01 The challenge of serving multiple personas12:31 Balancing where you are vs. where you're going14:13 The "supermarketers" vision for demand gen16:01 Why having a villain is crucial in brand storytelling17:31 Common pitfalls when creating your villain18:47 Choosing between different villain types19:26 Making ABM the villain - how to do it right20:30 Addressing market skepticism head-onConnect with Max on LinkedIn - /max-greenwaldConnect with Dave on LinkedIn - /davegerhardtWant to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/

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