Welcome to episode 4 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five).Max reveals Warmly's new explainer after user testing: "AI tools to build your best lists of prospects and convert them automatically." They refine the messaging around person-level intent signals and debate whether "buying committee" is too jargony for their authentic brand voice.Dave and Max dive into Chapter 4: Finding Your Role Models, Mentors, and Anti-Role Models. They discuss why most advice isn't statistically significant, how to observe successful brands without needing meetings, and why you should steal bits and pieces from different role models rather than copying anyone wholesale. Max shares his role models (Adam Robinson, David Risher from Lyft) and they explore the balance between being controversial and being yourself.Tune in to learn how to build your marketing playbook by cherry-picking the best traits from brands you admire!HIGHLIGHTS:0:00 Intro0:35 Episode Begins1:30 Recap: Warmly's new explainer and tagline2:24 Drafting off AI trends while staying simple2:47 Person-level intent signals vs. buying committee language4:39 Why "buying committee" feels too formal5:24 Making your explainer authentic and approachable6:06 Chapter 4: Finding Role Models, Mentors, and Anti-Role Models6:42 Why most advice isn't statistically significant7:54 The "experience share" approach to advice8:12 Multiple ways to succeed in marketing9:09 Looking beyond SaaS for brand inspiration10:01 Brand role models vs. technical role models10:22 Anti-role models: defining what you don't want to be11:15 You don't need meetings with your role models12:07 The digital trail: learning from the Wayback Machine13:05 Max's role model: Adam Robinson and building in public13:52 Taking ingredients, not the whole recipe14:51 Buffer's transparency playbook15:16 David Risher at Lyft: staying close to customers16:06 Using VCs as mentors for broader data perspective16:15 Anti-role models: not boring, not too safe16:42 Getting flamed on LinkedIn no matter what you post18:09 Being controversial requires conviction and big boy pants18:39 Defining your anti-role models through your own taste20:04 Staying authentic when moving upmarket20:38 Building a mood board of marketing you love and hate21:09 Having a strong point of view as competitive advantage22:00 Founder-led marketing beyond LinkedIn posts23:03 The Patagonia lesson: easier to be yourself than a character23:55 Clarity on your marketing approach enables authenticityConnect with Max on LinkedIn - /max-greenwaldConnect with Dave on LinkedIn - /davegerhardtWant to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/

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