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Listen "EP 9 - Differences Between B2B and B2C Marketing Automation, And Do You Use SMS? (feat Abel Keogh)"
Episode Synopsis
Abel is an award winning marketing automation guy, he and his team have built some stellar experiences at MACU, and so when he's got things to say about automation, it's worth a listen.
We explore the mindset it takes to tackle automation in a B2B and a B2C world, with a greater focus on B2C.
We also explore the place of SMS within marketing, when to use it, some bad + good experiences, and much more.
We explore the mindset it takes to tackle automation in a B2B and a B2C world, with a greater focus on B2C.
We also explore the place of SMS within marketing, when to use it, some bad + good experiences, and much more.
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Ep 58 - A Subject Matter Expert Is Best
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