ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 59 - 3 Tiers of Content"
Episode Synopsis
The 3 tiers of content and the type of engagement they drive:
Entertainment. It's witty, clever, really funny, and relatable. It's typically short and can be consumed without too much in depth thinking, but drives a quick emotional reaction with the consumer. That emotional reaction leads to a high level of literal post reactions, which amplify the post and give you a large amount of reach.
Educational. In depth, helpful, thought provoking content that gives consumers "value" in the traditional sense of which we think of it. It teaches a principle, concept, or maybe even a specific task that someone can take back to their work. Requires more reading, but if consumers read through will deliver a higher level of trust than content in level 1. Of course, because of the mental load and time it takes to get that value, not as many do. So if "valuable" will deliver a medium level of reactions and comments, although those comments will typically be more meaningful.
Everything else, the content where we try and do 1 or 2 but it is not received that way. Where we try and fail. The bulk of what we write lands in here.
What do you think?
Entertainment. It's witty, clever, really funny, and relatable. It's typically short and can be consumed without too much in depth thinking, but drives a quick emotional reaction with the consumer. That emotional reaction leads to a high level of literal post reactions, which amplify the post and give you a large amount of reach.
Educational. In depth, helpful, thought provoking content that gives consumers "value" in the traditional sense of which we think of it. It teaches a principle, concept, or maybe even a specific task that someone can take back to their work. Requires more reading, but if consumers read through will deliver a higher level of trust than content in level 1. Of course, because of the mental load and time it takes to get that value, not as many do. So if "valuable" will deliver a medium level of reactions and comments, although those comments will typically be more meaningful.
Everything else, the content where we try and do 1 or 2 but it is not received that way. Where we try and fail. The bulk of what we write lands in here.
What do you think?
More episodes of the podcast Marketing To Win
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