ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 53 - Do people actually want long form email content?"
Episode Synopsis
I'm surprised.
I thought people would all agree with me.
That long form email content gives the most value for folks.
But several people in the comments of my post said they liked shorter form newsletters, with a bunch of summaries with links to blog posts.
It acted as a filter for them to see whether or not content was worth their time to read or not.
And this makes sense.
We consume content in different ways.
Just another lesson that one size does not fit all :)
I thought people would all agree with me.
That long form email content gives the most value for folks.
But several people in the comments of my post said they liked shorter form newsletters, with a bunch of summaries with links to blog posts.
It acted as a filter for them to see whether or not content was worth their time to read or not.
And this makes sense.
We consume content in different ways.
Just another lesson that one size does not fit all :)
More episodes of the podcast Marketing To Win
Ep 62 - The Framework to Building Frameworks
22/10/2021
Ep 59 - 3 Tiers of Content
18/10/2021
Ep 58 - A Subject Matter Expert Is Best
08/10/2021
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