ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 58 - A Subject Matter Expert Is Best"
Episode Synopsis
A subject matter expert will always create better content than a writer.
Someone in the space. That actually knows what they are talking about.
EVERYONE hires out writers and marketers to create the content they need for their site.
But only a few companies mix in generated content from the people that actually live in the industry they are selling to.
And if you aren't including that kind of content in your mix, you're probably missing out on the greatest value you can give to your audience.
#marketing
Someone in the space. That actually knows what they are talking about.
EVERYONE hires out writers and marketers to create the content they need for their site.
But only a few companies mix in generated content from the people that actually live in the industry they are selling to.
And if you aren't including that kind of content in your mix, you're probably missing out on the greatest value you can give to your audience.
#marketing
More episodes of the podcast Marketing To Win
Ep 62 - The Framework to Building Frameworks
22/10/2021
Ep 59 - 3 Tiers of Content
18/10/2021
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