I know that a lot of people say small companies shouldn't worry about building brand.
That you need to just get the lead motion going.
Sure but.... like... how else are you getting leads?
The only possible explanation I can imagine is ads.
Sure if you have tens of thousands of dollars give to you by a VC firm to throw at advertising, I guess you can do that.
But some small companies don't have that kind of money.
So how else you gonna do it?
SEO? Well that takes a bit of time, and not all your content can be high intent search terms...
And when your new site content is created, how are you gonna distribute it?
How else will you build trust, that encourages people to look at you, know your product, and then come to you when you're ready?
So unless you're talking about advertising, the "lead motion" IS building brand.
Please, tell me why I'm wrong.
#marketing

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