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Listen "Ep 44 - The Marketing Lifecycle"
Episode Synopsis
The Marketing Lifecycle:
Building awareness. Introducing your brand to people that never heard of you through valuable interactions, which encourage them to engage with your brand repeatedly (may very well not be directly related to your product)
Educating. When awareness is captured, delivering value while simultaneously educating consumers on pain points that they have.
Trust. Showing potential customers that if anyone knows their problems, it's you, and that if they ever want to solve their problems that you have the solution for them.
Capture. Make it as EASY as possible to start, buy, engage with the company.
Experience. Make sure everything marketing can control makes the product experience as delightful as possible, so that if anyone were to ask them what they use, they'll mention you.
What did I miss?
#marketing
Building awareness. Introducing your brand to people that never heard of you through valuable interactions, which encourage them to engage with your brand repeatedly (may very well not be directly related to your product)
Educating. When awareness is captured, delivering value while simultaneously educating consumers on pain points that they have.
Trust. Showing potential customers that if anyone knows their problems, it's you, and that if they ever want to solve their problems that you have the solution for them.
Capture. Make it as EASY as possible to start, buy, engage with the company.
Experience. Make sure everything marketing can control makes the product experience as delightful as possible, so that if anyone were to ask them what they use, they'll mention you.
What did I miss?
#marketing
More episodes of the podcast Marketing To Win
Ep 62 - The Framework to Building Frameworks
22/10/2021
Ep 59 - 3 Tiers of Content
18/10/2021
Ep 58 - A Subject Matter Expert Is Best
08/10/2021
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