ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 3 - Driving Real Brand Awareness through SEO at OC Tanner (feat Talmage Egan)"
Episode Synopsis
My first guest in the series is Talmage Egan, who shares his experience coming to OC Tanner, a well respected brand in the employee recognition space, and discovering the lack of online brand awareness needed to maintain future growth. He explains how he approached the problem, got buy in from leadership, and improved their online presence so that branded search was no longer the main search term driver for their traffic.
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