ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 15 - Have you matched your nurturing to your prospect's buying intent? (feat Joel Acevedo)"
Episode Synopsis
Most B2B sales cycles are long. They have a large annual contract value, require buy in from multiple individuals, and require plenty of education.
But how often do we marketers think we have "great content" when the reality it is doesn't meet the user's expectations of what they want from our brand.
Joel Acevedo and I talk about that and several other aspects of lifecycle nurturing and marketing in this week's episode.
But how often do we marketers think we have "great content" when the reality it is doesn't meet the user's expectations of what they want from our brand.
Joel Acevedo and I talk about that and several other aspects of lifecycle nurturing and marketing in this week's episode.
More episodes of the podcast Marketing To Win
Ep 62 - The Framework to Building Frameworks
22/10/2021
Ep 59 - 3 Tiers of Content
18/10/2021
Ep 58 - A Subject Matter Expert Is Best
08/10/2021
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