Marketing Matters is a podcast by a team of Marketing lecturers from Tilburg University. In each episode, we connect topics from marketing theory to marketing in business. We talk to marketing professionals about their experiences, best and worst practices in Marketing. They will tell you how they use their marketing knowledge to create your marketing reality.

Latest episodes of the podcast Marketing Matters

• #5 - On sustainability and green marketing with Claudie Godrie (Elho)
• #4 - On digital marketing and e-commerce in B2B with Sam Talya (Philips)
• #3 - On communication and PR in fintech with Lin Schakenraad (Glasnost)
• #2 - On entrepreneurship and value creation with Luuk van Hoogstraten (Genius Voice)
• #1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)
• Trailer: Marketing Matters