How luxury pop-ups are redefining exclusivity

Marketing Connected
04/07/2025 7 min
How luxury pop-ups are redefining exclusivity

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Episode Synopsis

Luxury has always traded on the allure of what’s out of reach - the invitation-only events, the hushed boutiques, the air of untouchability. But as luxury consumers evolve, so do the rules of engagement. In this episode of Analysis, MARKETING-INTERACTIVE speaks to marketing experts about how exclusivity today has taken a new form, moving away from the idea of being "untouchable" to now being more immersive, inclusive and accessible.This analysis piece was written by A'bidah Zaid Shirbeeni.

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