ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How luxury pop-ups are redefining exclusivity"
Episode Synopsis
Luxury has always traded on the allure of what’s out of reach - the invitation-only events, the hushed boutiques, the air of untouchability. But as luxury consumers evolve, so do the rules of engagement. In this episode of Analysis, MARKETING-INTERACTIVE speaks to marketing experts about how exclusivity today has taken a new form, moving away from the idea of being "untouchable" to now being more immersive, inclusive and accessible.This analysis piece was written by A'bidah Zaid Shirbeeni.
More episodes of the podcast Marketing Connected
PR Asia MY: Turning a crisis into a campaign
08/09/2025
In God we trust