Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a competitive edge. In this episode, hear from Grace Chan, HK actress, host and digital creator, in a fireside chat with our deputy editor Karen Wong, as she shares about creating lasting content online and tailoring content for the various platforms available in Hong Kong such as Instagram and Xiaohongshu.  Also listen on to hear what she has to say about being authentic in the social media space, and insights into her brand collaborations. 

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