Are you doing what it takes to stay relevant in the running industry?Kara Goucher is an Olympian and broadcaster whose career has featured elite competitions, endorsements, and broadcasting. Her story will inspire you to excel in both the performance and business aspects of running.Jon chats with Kara about:her running journey from childhood to the Olympicsadapting and setting new goals in runningthe business side of running: endorsements and dealscreating content and staying relevant in the running communitychallenges and successes in organizing running eventsunderstanding the audience for running broadcastsa different approach to broadcasting road marathonsaddressing gender disparities in race coveragethe reality of sponsorships and athlete contractsFollow Kara on Instagram:https://www.instagram.com/karagoucher/Purchase Kara’s book, “The Longest Race” here:https://www.simonandschuster.com/books/The-Longest-Race/Kara-Goucher/9781982179144?utm_source=Simon+and+Schuster+&utm_medium=Product+Page+&utm_campaign=The+Longest+Race+&utm_content=&fbclid=PAZXh0bgNhZW0CMTEAAadPVLl0dLGGBweozNbSPPe_XfojnZPC9H0X_oGX3uprS23LKa0r1zEl-DhgiQ_aem_uXQWAl8c-46uI7sZZlLuDAThis episode is supported by beehiiv:Get a free 30 day trial and 20% off your first 3 months using this link: ⁠https://www.beehiiv.com/?via=Jon-Levitt

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