What happens when you refuse to sell out your community for a few extra percentage points?Lloyd is the Co-Founder and CEO of Garage Grown Gear. An avid backpacker and paddler, Lloyd first entered into the outdoor industry through trip-leading and outdoor education. Based in Minneapolis MN, Lloyd is a huge fan of small brands, light packs, and large meals.Jon chats with Lloyd about:his journey founding and building Garage Grown Gearthe niche focus of ultralight backpackingthe importance of supporting small brandsthe difference between email/affiliate/influencer marketingadaptation challenges for established companiesStay connected:Follow Lloyd:https://www.linkedin.com/in/lloyd-vogel-180566121Garage Grown Gear:https://www.garagegrowngear.com/?srsltid=AfmBOoqwrKqRMnXNuqFR2EAcH8596y8asNMF2K-Z4EY1Pl7336VXAEm2This episode is supported by:Superfiliate:This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best.

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