Athletes are spending $5K on cold plunges but $20 on pillows without realizing the role that sleep plays in performance.Ryan is the founder of the sleep & fitness business, Lagoon. The company's mission is to help people optimize their sleep and perform their best every day - which we do by matching people with the Lagoon pillow that's perfect for their unique needs and preferences , and providing additional sleep products designed for optimal recovery.  Prior to founding Lagoon, Ryan worked at NBC Sports for 10 years, and was a DI swimmer at the University of Virginia and a 2x US Olympic Trials finalist.  Today Ryan is an endurance sports enthusiast, having completed an Ironman, 4x marathons, 3x ultras, and is training for his first 100 miler this fall.  Jon chats with Ryan about:Lagoon's Founding Story and MissionMarketing Methods and Business MetricsBrand Building (Brand vs. Product)Sleep Optimization and the Connection to PerformanceThe Current Landscape of Startups and Why It’s the Time to StartStay connected:Follow Ryan:https://www.instagram.com/ryanphurley1/Follow Lagoon:https://www.instagram.com/lagoonsleep/Lagoon’s Website:https://lagoonsleep.comThis episode is supported by:Superfiliate:This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!Eternal:Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

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