Trade shows are an important part of growing the running industry, but how do you actually get the most out of them as a host or attendee?Christina Henderson is the Event Director for The Running Event and Switchback. She is passionate about bringing people together and the life changing abilities of running and movement.Jon chats with Christina about:her journey from behind-the-scenes to leadership rolestrategies for hosting and attending engaging eventsthe components of her trade shows (360 brands, 100,000+ sq ft floor space)the convergence of performance and lifestyle brandssupport systems for challenger vs. established brandsStay connected:Follow Christina:https://www.instagram.com/cjflenderson/The Running Event:https://www.instagram.com/therunningevent/Switchback:https://www.instagram.com/switchbackevent/This episode is supported by:Superfiliate:This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free! 

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