➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leoparejaRyan Serhant, CEO and Founder of SERHANT., star of Netflix's "Owning Manhattan" and Bravo's Emmy-nominated "Million Dollar Listing New York," reveals the strategic frameworks that transformed him from a broke actor to a billion-dollar real estate mogul. With nearly $10B in career sales, 8 million social media followers, and one of the fastest-growing brokerages in America (1,300+ agents across 8 states), Ryan breaks down the identity-to-brand pipeline that separates empire builders from everyone else. From launching his company during COVID to becoming the most-followed real estate brand in the world through SERHANT. Studios, he shares the contrarian moves that create compound advantages and why authenticity beats perfection every time. This conversation cuts through the noise with actionable insights on building systematic approaches to uncertainty, the "Future Self" operating system, and why human connection will become premium currency as AI commoditizes everything else.➡️ Show Links  Website: https://serhant.com  Instagram: https://instagram.com/ryanserhant  YouTube: https://youtube.com/@RyanSerhant  TikTok: https://tiktok.com/@ryanserhant  Company: https://instagram.com/serhant  ➡️ Key Segments  00:00 – From Broke Actor to Real Estate Mogul02:50 – Starting Real Estate When Lehman Brothers Collapsed  08:10 – The Million Dollar Casting Call12:45 – The Identity-to-Brand Pipeline: Core Identity → Perception → Reputation → Brand  16:20 – The "Future Self" Operating System20:35 – Why Authenticity is Your Unfair Advantage (Not What You Think)  28:45 – From $500 Rentals to $25M Listings32:15 – Building the Content-to-Commerce Empire: SERHANT. Studios Revolution  37:50 – Why Human Connection Becomes Premium Currency  41:25 – Scaling Systems vs. Tactics: The 3-Rule Framework (Legal, Ethical, Enforceable)  45:30 – From Startup to 10,000+ Agent Vision  ➡️ Connect With Leo Pareja  LinkedIn: https://linkedin.com/in/leopareja/  Instagram: https://instagram.com/leopareja/  Podcast: https://www.youtube.com/@leo.pareja

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