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Listen "54. Strategies and Investments for a Successful Event with Jess Crouch"
Episode Synopsis
On today’s episode, we have the founder and designer of Heritage Brand, Jess Crouch, on the show. Jess shares the emotional challenges of phasing out the original horse tack line, the growth and evolution of her business, and the importance of customer relationships. We also dive into everything that goes into a successful setup at NFR. Even if you aren’t planning to go to NFR specifically, the content in this episode applies to setting up ANY event; whether that’s a farmer’s market, the Houston Rodeo, or Pendleton Round-Up. No matter what event you’re going to, you have to put in the work ahead of time and establish a solid foundation to set yourself up for a successful event.
Jessica Crouch is the Founder and Lead Designer at Heritage Brand. Jess founded Heritage Brand in 2002 and has grown the company from a single-person operation in her garage to a team of artisans and creators in a state-of-the-art space in Tumalo, OR.
After creating the famous Heritage Brand Marilyn Bag in 2019, she has garnered attention for her edgy designs in the western fashion space. Each bag design that has followed Marilyn has garnered further notoriety. The Heritage Brand Lyrik Bag was featured on Yellowstone, carried by Lainey Wilson's character, Abby. Lainey continues to wear her Heritage Brand cuffs on stage routinely, further cementing Heritage Brand as a leader in the western fashion industry.
Resources & Links:
Purple Cow by Seth Godin [affiliate link]
Join The Directory Of The West
Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at [email protected]
Join the Of The West Email List
List your jobs on Of The West
Connect with Jess Crouch:
Follow on Instagram and Facebook
Check out their website
Connect with Jessie:
Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website
Be sure to subscribe/follow the show so you never miss an episode!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jessica Crouch is the Founder and Lead Designer at Heritage Brand. Jess founded Heritage Brand in 2002 and has grown the company from a single-person operation in her garage to a team of artisans and creators in a state-of-the-art space in Tumalo, OR.
After creating the famous Heritage Brand Marilyn Bag in 2019, she has garnered attention for her edgy designs in the western fashion space. Each bag design that has followed Marilyn has garnered further notoriety. The Heritage Brand Lyrik Bag was featured on Yellowstone, carried by Lainey Wilson's character, Abby. Lainey continues to wear her Heritage Brand cuffs on stage routinely, further cementing Heritage Brand as a leader in the western fashion industry.
Resources & Links:
Purple Cow by Seth Godin [affiliate link]
Join The Directory Of The West
Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at [email protected]
Join the Of The West Email List
List your jobs on Of The West
Connect with Jess Crouch:
Follow on Instagram and Facebook
Check out their website
Connect with Jessie:
Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website
Be sure to subscribe/follow the show so you never miss an episode!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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