From Tofu to Nottofu: Michelle’s Journey from Design to Food and Sustainability

20/10/2025 Episodio 14
From Tofu to Nottofu: Michelle’s Journey from Design to Food and Sustainability

Listen "From Tofu to Nottofu: Michelle’s Journey from Design to Food and Sustainability"

Episode Synopsis

In this episode, I speak with Michelle, creative director and founder of the Singapore-based design agency Tofu. Tofu has been providing creative branding solutions, integrated campaigns, pop-up experiences, and more since 2011.  
After 14 years at Tofu, Michelle shares how her love of food has guided her practice into a more purposeful direction through their new food design unit at Nottofu—a platform where food meets climate-conscious design.

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