I’m excited to be joined by Jess Pryles, meat expert, live fire cook, author, TV personality, and founder of the iconic Hardcore Carnivore brand. Originally from Australia, Jess shares how a fascination with Texas barbecue sparked a complete life pivot, taking her from Melbourne to Austin and into the heart of America’s meat culture.

We dive into her journey from learning butchery basics at a local shop to becoming one of the most recognizable voices in barbecue. Jess shares how she turned her passion for meat into a thriving business, the lessons she learned launching a product line, and how formal meat science education strengthened her credibility. We also talk social media, brand authenticity, hiring the right team, and why diversifying your content can create deeper audience connections.

If you love a good origin story, want insider cooking tips, or just need inspiration for following your passion, Jess delivers it all—served up with a side of steak.

This episode is packed with actionable advice you can use right now to improve communication at work and beyond.

Resources & Links:


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Yeti Kitchen Items

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