In this episode of Leaders of the Ledger, host Rob Brown speaks with Goran Gmitrovic, founder of Outlook Accounting & Taxes, named one of CPA Practice Advisor’s 40 Under 40. Goran shares his inspiring journey from Croatia to Chicago, his path from football player to firm owner, and how he’s growing Outlook into a top 500 firm. We dive into topics like:Building a professional services firm from scratch. The challenges and sacrifices behind entrepreneurial success.The impact of AI and automation on accounting.Private equity’s growing role in the profession.Why human relationships and culture remain the core of accounting.This conversation is about leadership, resilience, and the evolving future of the accounting profession.Leaders of the Ledger is produced and owned by CPA Practice Advisor. You can learn more about the podcast, episode recaps and more at cpapracticeadvisor.com/podcasts/.Connect with the Speakers:Goran Gmitrovic – Founder, Outlook Accounting & Taxes (Chicago, IL), and co-founder of Simply Flow AI. Connect with Goran on LinkedIn. Rob Brown – International podcast host and accounting influencer. Connect with Rob on LinkedIn.Follow CPA Practice Advisor on Social:Twitter: https://x.com/cpapracadvisorFacebook: https://www.facebook.com/cpapracticeadvisorLinkedIn: https://www.linkedin.com/groups/3927201/YouTube: https://www.youtube.com/@CPAPracticeAdvisor

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